What is Amazon DSP and How Can Small Brands Leverage It in 2025?
Amazon DSP (Demand Side Platform) is one of the most powerful advertising tools available to brands, allowing for advanced targeting and access to Amazon’s exclusive audience data. But for small brands, its high spend requirements often make it feel out of reach.
At Flex My Brand, we specialize in helping smaller brands access Amazon DSP by aggregating spend, allowing them to compete with larger advertisers. Here’s how Amazon DSP works and why it might be the game-changer your brand needs in 2025.
What is Amazon DSP?
Amazon DSP is an advanced programmatic advertising platform that allows brands to:
Target audiences both on and off Amazon using Amazon’s exclusive shopper data.
Reach users based on their purchase behavior, search history, and demographics.
Run a variety of ad formats, including display ads, video ads, and OTT (over-the-top) ads on Amazon-owned properties like IMDb and Fire TV, as well as third-party websites and apps.
Benefits of Amazon DSP for Brands
Amazon DSP offers unparalleled advantages for advertisers, including:
Precise Targeting: Reach shoppers based on their purchase intent, interests, and behavior.
Retargeting Capabilities: Re-engage users who viewed your products or similar ones but didn’t purchase.
Expansive Reach: Advertise not just on Amazon, but across the web using Amazon’s data.
Scalable Campaigns: Run large-scale campaigns with measurable ROI.
Why Amazon DSP is Challenging for Smaller Brands
Despite its benefits, Amazon DSP has historically been difficult for smaller brands to access because of:
High Spend Thresholds: Amazon typically requires a minimum spend of $35,000 per campaign, making it inaccessible for many small businesses.
Complexity: Managing DSP campaigns requires expertise in programmatic advertising and data analysis.
High Competition: Larger brands dominate DSP campaigns, driving up costs and creating an uneven playing field.
How Flex My Brand Helps Small Brands Access Amazon DSP
At Flex My Brand, we make Amazon DSP accessible to businesses of all sizes by addressing these barriers. Here’s how:
1. Aggregating Spend to Lower Barriers
Amazon’s minimum spend requirements are one of the biggest challenges for small brands. By aggregating ad spend across multiple clients, we help smaller brands participate in DSP campaigns they wouldn’t otherwise afford. This collective approach ensures you get access to the same advanced tools and targeting as larger advertisers.
2. Managing Campaigns for Maximum ROI
Amazon DSP campaigns require expertise to set up and optimize effectively. Our team:
Creates and manages high-performing DSP campaigns tailored to your goals.
Continuously monitors performance to optimize placements, bids, and targeting.
Maximizes the ROI of your spend to drive measurable growth.
3. Leveraging Data for Better Targeting
With Amazon’s proprietary shopper data, we help brands:
Retarget potential buyers who interacted with your products.
Reach highly specific audience segments based on shopping behavior.
Run lookalike campaigns to attract new customers similar to your existing audience.
Is Amazon DSP Right for Your Brand?
Amazon DSP is ideal for brands looking to:
Expand beyond Amazon’s Sponsored Ads and target shoppers across the web.
Retarget high-intent shoppers for better conversion rates.
Increase brand awareness using premium ad placements like Fire TV and IMDb.
At Flex My Brand, we help brands of all sizes unlock the potential of Amazon DSP, driving results through strategic spend aggregation and expert campaign management.
Ready to Unlock the Power of Amazon DSP?
Amazon DSP isn’t just for the big players anymore. With Flex My Brand, small brands can tap into the power of advanced programmatic advertising, grow their reach, and increase sales.
👉 Contact us today to learn how we can help you leverage Amazon DSP and dominate in 2025.
Don’t let high spend thresholds keep you out of the game. Partner with Flex My Brand and make Amazon DSP work for your business. Schedule a free consultation.
